Strategic Advisory — Digital Assets & Growth

BUILD.
SCALE.
DOMINATE.

Marketing execution, business development, and venture strategy for companies building at the frontier of crypto and digital assets. Led by an operator who's done it at the highest level.

50M+
Monthly Reach
10+
Years In Crypto
3
Industries
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Marketing Strategy Business Development Venture Strategy Brand Positioning Token Economics Investor Relations Exchange Listings Growth Architecture Marketing Strategy Business Development Venture Strategy Brand Positioning Token Economics Investor Relations Exchange Listings Growth Architecture
CEO
Cointelegraph
Analyst
JP Morgan
Manager
BNY Mellon
CEO
G-Knot Inc.
The Operator
WES KAPLAN
Founder, Delta Insight Strategies

I started my career as an Analyst at JP Morgan and a Manager at BNY Mellon. I've built and led Cointelegraph — the world's largest crypto media company with over 50 million monthly readers. And I'm currently founding G-Knot Inc., a next-gen biometric hardware wallet.

That's not a resume — it's an unfair advantage I bring to every client. I know what institutional money looks like, what crypto-native audiences respond to, and what it takes to take a company from zero to scale. I don't consult from the sidelines. I get in the trenches.

Chief Executive Officer — World's largest crypto media brand2018–2022
Analyst — Institutional MarketsPrior
Manager — Business DevelopmentPrior
Co-Founder & CEO — Biometric Hardware WalletCurrent
What I Do

Three disciplines.
One operator.
Zero fluff.

Marketing

Marketing Strategy & Execution

Crypto audiences are different. They're smart, cynical, and allergic to corporate speak. I've spent a decade learning exactly how to reach them — and I bring that to your brand from day one.

  • Go-to-market strategy & launch planning
  • Brand identity & positioning
  • Content strategy & editorial direction
  • Community growth & social media
  • PR & media relationships
  • Paid acquisition strategy
Biz Dev

Business Development & Partnerships

Deals don't close on LinkedIn. They close in rooms where relationships already exist. I've spent 15 years building those rooms — across TradFi, crypto, and venture — and I open those doors for my clients.

  • Strategic partnership development
  • Exchange & custodian relationships
  • Institutional BD & outreach
  • Deal structuring & negotiation support
  • MOU and partnership framework design
  • Network introductions & warm opens
Venture

Venture Strategy & Growth

From whitepaper to Series A — I help you build the narrative, the model, and the relationships that get capital moving. I've been on both sides of the table, and that changes how I work for you.

  • Investor narrative & pitch strategy
  • Tokenomics design & review
  • VC & angel network access
  • Pre-seed through Series A support
  • Cap table & raise strategy
  • Growth architecture & KPI design
Strategy
See Services →
Markets
See Results →
Execution
Work With Me →

"The best time to build your brand was yesterday. The best operator to do it with is someone who's already done it at scale."

How We Work

Your growth,
your terms.

Done-With-You

Advisory & Coaching

I work alongside your team on a fractional basis — embedding in your strategy sessions, sharpening your thinking, and building your team's capability to execute at a higher level.

  • Weekly or bi-weekly strategy sessions
  • Marketing & BD roadmap development
  • Team coaching on positioning & outreach
  • Investor narrative review
  • Direct access to my network
  • Async Slack/WhatsApp support
$5K/mo
3-month minimum · Flexible retainer
Start Here →
Most Requested
Done-For-You

Full Execution

I take full ownership. Marketing, BD, and growth strategy executed by me and my network — so you can focus entirely on building the product. This is what it looks like when you hire a seasoned operator, not an agency.

  • End-to-end marketing strategy & execution
  • Active BD, deal-sourcing & closing
  • Investor relations & fundraising support
  • Full brand positioning & content
  • Exchange, media & institutional outreach
  • Weekly reporting & full accountability
Custom
Scoped per engagement · Results-oriented structure
Book a Discovery Call
The Process

First call to
real results
in 30 days.

01
Discovery Call

30 minutes. I understand your business, where you are, and what you need to get to the next level. No pitch, no template questions.

02
Strategic Audit

I assess your current marketing, BD, and positioning and map the highest-leverage opportunities. You'll leave with clarity regardless of what happens next.

03
Engagement Design

We agree on scope, model, and measurable outcomes. Advisory, full execution, or a custom hybrid — designed around what you actually need, not a package.

04
Execute & Scale

We move fast. Clear milestones, full accountability, and real results — not billable hours for their own sake. You always know what's happening and why.

Cointelegraph CEO · JP Morgan · BNY Mellon · 50M Monthly Readers · Digital Asset Specialist · Institutional Relationships · G-Knot Inc. · 15 Years Experience · Cointelegraph CEO · JP Morgan · BNY Mellon · 50M Monthly Readers · Digital Asset Specialist · Institutional Relationships · G-Knot Inc. · 15 Years Experience ·
Track Record

Numbers that
speak louder.

50M+
Monthly readers reached as CEO of Cointelegraph
200+
Strategic partnerships brokered across crypto & TradFi
15+
Years across media, institutional banking, and crypto
$2B+
In media value and deal flow influenced across markets

"Most consultants give you frameworks. Wes gives you results — because he's already lived every problem you're trying to solve."

— Client Testimonial, Delta Insight Strategies

Ready to Move?

LET'S
BUILD
SOMETHING
SERIOUS.

Book a 30-minute discovery call. No pitch decks, no agency templates. Just a direct conversation about what your business needs and how I can help you get there.

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